Holiday shopping outlook is bright Holiday shopping outlook is bright\images\insights\article\holiday-shopping-small.jpg April 9 2019 November 21 2018

Holiday shopping outlook is bright

An anticipated surge in retail sales and seasonal hiring look to boost spirits and the economy.
Published November 21 2018
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Total retail sales for 2017 versus 2018 predictions. 2017 total sales were $688 billon, while the 2018 predicted total is predicted to be between $717-$721 billion. That is a 4.3 to 4.8 percent increase year-over-year. The number of temporary retail workers increased from a total of 582,000 in 2017 to a predicted 585,000 to 650,000 for 2018. Average consumer spending was $967 in 2017, which is predicted to increase 4.1% in 2018 to $1,007. The top three sectors for sales of goods during the holiday season by amount were: Food and beverage stores with $128 billion; electronic shopping and mail-order houses with $122 billion; and warehouse clubs and superstores with $91 billion. Information sources for this graphic included the National Retail Federation Annual October Holiday Consumer Survey and Holiday Shopping Forecast for 2018 and the Adobe Digital Insights Holiday Predictions Report and Holiday Actuals Report, 2017 and the Criteo Global Commerce Review, fourth quarter of 2017.